Florian is a seasoned Marketing Expert, specializing in Go-to-Market and B2B Lead Generation.
With 12 years of dedicated hands-on experience in crafting and executing Go-to-Market strategies, Florian's journey includes valuable roles at renowned organizations such as Standard & Poor's, HSBC, and Cartier. He has worn multiple hats, including Chief Revenue Officer and Chief Growth Officer in Europe and North America, which has allowed him to gain insights into diverse industries and global markets, enriching his perspective as a marketing consultant.
As the founder of CEOS Marketing, he operates part-time as a Head of Marketing, assisting SMBs and Mid-Market businesses in designing their strategies, providing guidance on the execution process, and equipping and training teams.
Florian's expertise extends across various critical areas, encompassing Go-to-Market strategies, B2B Lead Generation, A/B testing, Marketing Analytics, and Team Training.
15-day Sniper Methodology to Build Your Lead Generation System & Execute your Go-to-market.
Among my clients :
TheTribe, NuuBB, MaSolutionIT, Olihost, ADP Group, Lazare, Skreen Lab, Iter Advisors, Winsights,
C-Women, Animéo, Interaction & Stratégie.
Marketing as a Service:
• Go-to-market
• Lead Generation System
• Outbound & Inbound Marketing
We are a data innovation studio, converting ideas into assets with data and helping teams improve process and results 📈We are a data innovation studio, converting ideas into assets with data and helping teams improve process and results 📈
Our actions:
• Unique Value Proposition (UVP).
• Lead Segmentation.
• Automated Lead Generation System.
• Marketing as a Service.
Our actions:
• Unique Value Proposition (UVP).
• Lead Segmentation.
• Automated Lead Generation System.
• Marketing as a Service.
Our actions:
• Automated Lead Generation System.
• Leads Segmentation.
• Automated Lead Generation System.
• Marketing as a Service.
Our actions:
• Unique Value Proposition (UVP).
• Lead Segmentation.
• Automated Lead Generation System.
• Marketing as a Service.
Our actions:
• Go.to.market Action Plan.
• Unique Value Proposition (UVP).
• Automated Lead Generation System.
• Marketing as a Service.
Our actions:
• Automated Lead Generation System.
• Marketing as a Service.
ADP Group specializes in the development of inspired, innovative and personalized workspaces.
Our actions:
• Unique Value Proposition (UVP).
• Lead Segmentation.
• Automated Lead Generation System.
• Marketing as a Service.
Our actions:
• Go.to.market Action Plan.
• Unique Value Proposition (UVP).
• Automated Lead Generation System.
• Marketing as a Service.
C-Women provides Peer-to-peer trusted forums for C-level executive women in Europe.
Our actions:
• Marketing as a Service.
Growth Têtes is a digital marketing services agency.
Our actions :
• Automated Lead Generation System.
• Marketing as a Service.
Iter Advisors provides consulting services of part-time CFOs & Finance experts for growing tech companies.
Our actions:
• Go.to.market Action Plan.
• Unique Value Proposition (UVP).
• Automated Lead Generation System.
• Marketing as a Service.
Winsights is a Consulting company revealing profit value CEOs & CFOs of Bio/Med Tech SMEs with process mining.
• Conceived, Implemented, and Led the Growth as a Service (GaaS) Solution (Strategy Design, Process & Culture as a Service), structured within a transversal team (Strategy, Marketing, People).
• Positioning and messaging of the service • Communication tactics • Marketing and Sales strategies and channels • Sales process, content, and tools • Assessment & Recommendations.
✅ Designed, implemented and Led the Growth marketing strategy, Leads acquisition pipeline, Websites design (Corporative & Talent), and Digital communication.
✅ Repositioned the Commercial offer, and Supported organizational growth.
GoNet provides specialized Tech Services in Software Development through Multidisciplinary Talent.
• Built, Structured & Led the Revenue Office from 0 to 100 : Sales, Marketing, Customer Success, and Partnerships.
• Business Plan (BP) • Go-to-market (GTM) strategy and implementation • Positioning and messaging of the service • Communication tactics • Pricing of offerings • Marketing and Sales strategies and channels • Sales process, content, and tools • Customer's journey and success • Team playbooks.
✅ Increased the YoY sales volume by +306 %, Reached an average of 33,6% converted leads from marketing, Reduced the average client onboarding from 49,5 to 5,3 days.
✅ Concluded partnerships with national and international key players.
Shopper is a cloud-based commerce platform creating smart tools to drive restaurant business success and cash flow.
• Designed and implemented the IoTaaS (IoT as a Service) business strategy, supervised sales and partnerships operations and negotiations, built and led a team of Data & IoT scientists.
✅ Developed tailored IoT smart solutions for businesses: Smart Buildings, Smart Offices.
✅ Signed a partnership with one of the largest office furniture manufacturers in the world.
Kyso is an Artificial Intelligence (AI) & Internet of Things (IoT) consultancy, creating B2B intelligent solutions, through “IoT as a Service” (IoTaaS).
• Identifying & Conceiving business ideas • Market research & feasibility analysis • Competition Benchmark • Business Plan (BP) • TAM (Total Addressable Market) • Ideal Customer Profile (ICP) & Buyer Persona • Proof of Concept (PoC) • Go-to-market (GTM) • Assessment & Recommendations • Leading & Coordinating venture projects • Startups consulting & Operational support.
✅ Designed the Company Builder methodology and internal processes.
✅ Implemented the Startup as a Service (SaaS) activity and ideated and developed new spin-off ventures.
Rubik Ventures is a venture builder with activities of Start up as a Service specialized in 3 verticals (Fintech, Industry 4.0 and Logistics digital solutions), building innovative digital business models for Mexican SMEs with LATAM's best entrepreneurial talent.
Responsible for Country Business Continuity Management:
• Strategic advisory and Tactical business support for the 6 sub-functions/verticals..
• Gateway between the assigned Financial Crime Risk sub-functions/verticals.
• Founder and CEO role.
• Identifying & Conceiving business idea • Market research & feasibility analysis • Competition Benchmark • Business Plan (BP) • TAM (Total Addressable Market) • Ideal Customer Profile (ICP) & Buyer Persona • Proof of Concept (PoC) • Go-to-market (GT).
✅ Achieved 2016 Seed Funding of 230K€ with Industrial Group HEFED and BPI (Banque Publique d'Investissement).
✅ Led a digital innovation initiative for HEFED BtoB and BtoC salesforce (100M€ revenues, 500 employees, 35 retail outlets, 8 Brands).
Foodraising.com is a reward-based crowdfunding platform dedicated to food industry projects.
• In charge of Market Outreach and Investors Relations for France, Belgium & Switzerland • Economic and Financial intelligence (researches and analysis, internal reporting).
✅ Managed institutional investors and financial institutions' portfolios and relations.
✅ Go-to-market for the MidMarket Product for SMEs (small medium-sized enterprises).
S&P Global Ratings is a credit rating agency, providing intelligence that is embedded into the decision-making of customers around the globe.
It's been a while we were thinking about changing our Go-To-Market strategy with my co-founder. We had instincs on what needed to be done but we wanted to get validation from experienced people in our niche. We booked 3 calls with 3 expert in 3 days. It didn't fail. They help use refine our strategy in details and helped us build a clear roadmap for the next year.
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