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Louis Marty
Co-founder & CEO at Merci Handy

Louis Marty is one of the co-founders of Merci Handy, a French company specializing in beauty and personal hygiene products.

With his innovative and creative approach, Louis Marty has helped develop a brand that stands out for its originality and commitment to products that are both useful and fun. Merci Handy is known for products that are not only functional but also enjoyable to use, featuring colorful packaging and attractive scents. The brand has sold over 50 million units worldwide in 20 countries, including France, the USA, Australia, and Mexico. Merci Handy has raised more than 4 million Euros.

Under his leadership, Merci Handy has also focused on ethical and environmental commitments. The brand strives to use natural ingredients and produce recyclable packaging to minimize its environmental impact. Louis Marty promotes a vision of accessible beauty while emphasizing values of joy, inclusivity, and social responsibility.

As an innovative entrepreneur in the beauty industry, Louis Marty has created a distinctive brand that combines enjoyment with environmental and social awareness.

In 2024, Louis Marty joined Blast, an investment fund, as an expert in consumer and branding.

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Mélanie Rauscher
Brand Consultant

Mélanie Rauscher is a brand expert: She works as a Brand Strategist for international branding and media agencies and has worked as Deputy Communications Director of TGV INOUI (SNCF). She has helped build startup brands like Bitpanda (crypto), Hackuity (cybersecurity) or Cailabs (deeptech). She has also defined brand and communication strategies for world-class brands like Coca-Cola, LVMH, Evian, Volkswagen, H&M, European Union, Lipton etc. She is a brand strategy lecturer at CELSA Paris Sorbonne, Paris' number one communication school and is co-author of three marketing books (Ellipses Editions).

If you're wondering what your brand should stand for, how it should communicate, what messages to put forth on your website, in your ads or in your sales pitch, wether it be for the French market or for other international markets, Mélanie can help you. The objective: help you build a powerful brand so you can win and/or retain customers ; define a clear direction for your brand, so your life is easier on a daily basis when it comes to managing it.

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