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🪄Branding

Sixtine Moullé-Berteaux
Co-founder of Le Crayon Group & CEO of Le Surligneur

An entrepreneur since the age of 17, Sixtine Moullé-Berteaux co-founded Le Crayon, the first digital debate media, with her brother and two other associates. Their aim was to bring together society's disagreements around memorable broadcasts.

Le Crayon has grown into a media, communications, influence and press relations group, with over 3.7 million subscribers and a team of 30 people. Today, Sixtine is in charge of Le Surligneur, the press/media relations and social networking personal branding agency for entrepreneurs and executives.

In parallel with her activities at Le Crayon, Sixtine has developed her own themes around soft skills on her social networks, gathering +355k people, as well as on entrepreneurship also during conferences or media interviews.

Session :
400
Louis Marty
Co-founder & CEO at Merci Handy

Louis Marty is one of the co-founders of Merci Handy, a French company specializing in beauty and personal hygiene products.

With his innovative and creative approach, Louis Marty has helped develop a brand that stands out for its originality and commitment to products that are both useful and fun. Merci Handy is known for products that are not only functional but also enjoyable to use, featuring colorful packaging and attractive scents. The brand has sold over 50 million units worldwide in 20 countries, including France, the USA, Australia, and Mexico. Merci Handy has raised more than 4 million Euros.

Under his leadership, Merci Handy has also focused on ethical and environmental commitments. The brand strives to use natural ingredients and produce recyclable packaging to minimize its environmental impact. Louis Marty promotes a vision of accessible beauty while emphasizing values of joy, inclusivity, and social responsibility.

As an innovative entrepreneur in the beauty industry, Louis Marty has created a distinctive brand that combines enjoyment with environmental and social awareness.

In 2024, Louis Marty joined Blast, an investment fund, as an expert in consumer and branding.

Session :
400
Mélanie Rauscher
Brand Consultant

Mélanie Rauscher is a brand expert: She works as a Brand Strategist for international branding and media agencies and has worked as Deputy Communications Director of TGV INOUI (SNCF). She has defined brand and communication strategies for world-class brands like Coca-Cola, LVMH, Evian, Volkswagen, H&M, European Union, Lipton etc. She regularly works with tech startups. She is a brand strategy lecturer at CELSA Paris Sorbonne, Paris' number one communication school and is co-author of three marketing books (Ellipses Editions).  

If you're wondering what your brand should stand for, how it should communicate, what messages to put forth on your website, in your ads or in your sales pitch, wether it be for the French market or for other international markets, Mélanie can help you. The objective: help you build a powerful brand so you can win and/or retain customers ; define a clear direction for your brand, so your life is easier on a daily basis when it comes to managing it.

Session :
100

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